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Abstract:
从管理策略的视角对客户关系管理的涵义、内容、与营销、电子商务、供应链管理和流程再造的关系以及企业实施的成熟度等方面进行了辨析,认为客户关系管理是企业生存法则的回归.
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Source :
工业工程
ISSN: 1007-7375
Year: 2002
Issue: 4
Page: 21-25
Cited Count:
WoS CC Cited Count: 0
SCOPUS Cited Count:
ESI Highly Cited Papers on the List: 0 Unfold All
WanFang Cited Count: -1
Chinese Cited Count: -1
30 Days PV: 4
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